Based on the brands requirement to offer a streamlined Ecommerce experience and their ambitious plans for growth, the Skins website was launched on the Magento platform. A customised homepage, mega navigation and product page provided the functionality Skins need to engage their target audience.
The new Skins website needed to meet current consumer trends and a fully responsive approach was implemented into the site. This approach offered the same optimised experience for all users regardless of their viewing device or location.
B2B / B2C Focused
Unlike traditional online retailers, Skins needed their platform to work for both B2C and B2B users. A core part of their strategy growth is focused on attracting new retailers and buyers worldwide. This requirement formed the foundation of the final solution delivered.
Skins Condoms is recognised Worldwide for the quality of their products. Their new website needed to express and meet this expectation. In order to deliver on this core brand value, Webstraxt delivered a completely customised Magneto solution.
The new Skins website features a large customised site navigation – making core brand content and products quickly and easily accessible. The customised homepage and product pages ensure the most import product and brand values sit directly in front of their consumers.
Landing Page Optimisation
To highlight the core vision and values of Skins, a number of customised landing pages were designed and delivered on the new website. These graphically rich pages highlighted the reach of the Skins brand and present essential brand content in a easy to digest format to resonate with their target market.