Based on the requirements speficied by Powerect, the Magento platform was recommened for the powerect.com website. Launching the site using magento allowed Powerect to offer a streamlined ecommerce experience, offering multi currency transactions and custom design the site to convey their core product messages.
In addition to standard Ecommerce functionality, the Powerect website features subscription functionality. Users can make a single purchase or purchase a subscription. The subscription solution implemented allows Powerect to automatically debit cards using re-occuring payments and leverage automatic invoicing.
Mobile Responsive Ecommerce
To increase the reach of the website and meet growing web guidelines and best practices, Powerect opted for a single site with a responsive theme. The site seamlessly scales to provide an optimised experience for users on any device. This approach allowed the Powerect team to manage a single admin interface and ensure a consistent shopping experience to users across mobile devices.
Unlike a traditional, high volume Ecommerce shop, The powerect site needed to offer a unique shopping experience to place core product benefits and information at the front of the buying experience.
The new powerect site features a customised Magento homepage, category page and product page. The product page features a large number of unique content designed to re-affirm the key product benefits to potential consumers.
Optimised Landing Pages
To amplify the customer experience and highlight key product benefits, a number of unique landing pages were created and placed in the main site navigation. The bespoke page designs were fully responsive and aimed entirely at highlighting the key product benefits in comparison to competitor products in the marketplace. These pages were essential in the success of the website and shopping experiences.