One of East Midlands fastest growing Digital Agencies. Providing a full mix of Web Design, Digital Marketing, Ecommerce, SEO and Video production services.
Webstraxt Limited, Balderton Hall Fernwood, Newark, Nottinghamshire
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PIP & CO Interiors

PIP&CO Interiors is a small company specialising in exclusive and luxury interior furniture and accessories online.

Ecommerce Website

PIP&CO Interiors commissioned Webstraxt to design and build a new Magento site for the launch of their new website. The site needed to be clean, clear and reflect the brand values of the company. The final solution incorporated by Webstraxt included a number of key features:


To meet the website vision provided by the Pip&Co team, their requirements were captured in a series of design and technical specifications and wireframes were compiled to show the overall layout of the site before design work began.

Magento Platform

Based on the functionality required for the site, the Magento Ecommerce platform was selected to launch the website on. Using Magento allowed Pip&Co to seamlessly integrate with third party retail channels and suppliers, providing a sustainable framework for the company to grow.
To meet the overall look and feel of the site, the Pip &Co website features a fully customised homepage, category page and product page. To ensure the code met best practices, the unique code for the site was compiled by one of our Certified Magento Developers.

Mobile Responsive

The final site features a fully responsive design – The site can be easily viewed on any mobile or tablet device and will fully respond to deliver the best user experience.

Bespoke Design

To deliver a truly unique experience and meet the brand and vision values of the company, we provided a complete bespoke Magneto theme for the Pip&Co website.
Starting with a detailed design specification, we provided the Pip&Co team with a series of wireframes and mood board to ensure the overall look and usability of the website matched the companies brand.

Multi-Channel Integration

A key part of the brief provided by Pip&Co was to ensure the website synced seamlessly with their third party retail channels. To achieve this goal, they selected the Magento M2E module to link directly into Amazon & eBay.
The final site syncs product data, stock and orders automatically from their Magento Store to both Amazon and eBay. Orders placed on both market places are automatically synced into Magento admin, providing a single place to manage all orders across the business.


If you would like to discuss your next Ecommerce project with us or would like to see how we can help you accelerate your multi-channel strategy call us on 01636 351 960 or email hello@webstraxt.com

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Contact us today on 01636 351 960 or email us: hello@webstraxt.com