Framin’ell approached Webstraxt with a clear brief – They needed their website to better reflect their brand and services, dynamically respond to offer a better experience for mobile users and help improve their current visibility in search engines.
In addition to this, their site needed to have improved “call to actions” throughout to encourage more customers to make enquiries and better locate their shop.
We worked with Framin’Ell to really understand their requirements and we suggested building their new site on the open source WordPress platform. This would allow them to have a truly bespoke site that could scale with their business with low on-going costs.
After creating a detailed specification of the website requirements we produced a completely bespoke design and structure to the website. The final website needed to clearly highlight the service of the company throughout so we implemented a large format navigation menu and a series of unique icons to clearly differentiate between the companies variety of framing services.
The final website supports a fully responsive view to dynamically resize to any mobile or tablet device and provide a great user experience.
Since launching their new site, Framin’Ell have seen a 200% increase in the number of enquiries generated from the website and improved level of visibility in all major search engines.