How to Reap the Rewards of the January Sales

The January sales are fast approaching so making sure your website is ready for the rush is imperative to maximise success.

Start 2019 off with a bang by following these five, quick tips:

1. Optimised URLS: Although it might sound obvious, making sure that your adverts destination is relevant to what you’re promoting is key. If you’re advertising a football but the link goes to your home page and not a page full of footballs, you could be missing out on sales. Make it super simple for the consumer by showing them what they’re asking for. After all, when the January sales are fully underway, people won’t stay on your site for long if they can’t find what they’re looking for. Optimised URLS can also help to improve your Quality Score!

*Quick Tip*

Download the Adwords editor, click on the ‘Ads’ section, then sort by destination URL and you’ll be able to see all your ads URLs. From here, you can easily establish what URLs need changing and which ones are ready to go.

2. Ad Extensions: If you’re not already, make sure you use all Googles Universal Extensions, these include Sitelinks, Callouts and Structured Snippets. Not only do these give your ads additional real estate on-screen, but it also improves your Click-Through Rate (CTR). A quick and easy way to improve your ads and optimise your spend.

*Quick Tip*

Use promotion extensions to show your amazing new January sales offer.

3. Call to Actions: A call to action is simply a sentence that is designed to guide the viewer to make an action that you want them to. Your call to action should be clear and visible in all your ad copies. Make sure your stating exactly what you want the viewer to do when they see your ad. Below are a few examples.

Example of Good CTA:

This ad clearly, in the title of the ad, states ‘Buy’ along with a main keyword:


Example of Bad CTA:

Nowhere in this ad does it state what the viewer of the ad should do:

*Quick Tip*

If, like in the above image, your ad shows the price of a product, make sure to update it so it’s matching your new sales price!

4. Keyword Monitoring: Keywords are a big factor in your Google Ads success, after all, it’s what your customers are searching for and if you’re not monitoring these, you could be missing sales. It’s best to look at your search term reports on a daily basis, especially if you’re using broad match types because you could be overspending on under-performing keywords.

How to find your search term reports in Google Ads manager:

  • Step 1. Click on ‘Keywords’ in the navigation side bar
  • Step 2. You should see a page full of your keywords
  • Step 3. Click the check-box to highlight all keywords, then click Search Terms

From here, you can see what terms are performing well for you and which ones aren’t. Then, add the well performing ones to your keyword list, and the ones that aren’t, add to your negative keyword list.

5. Multiple Ad Copies: It’s best practice to use a minimum of three different ad copies for every ad group you have. Using a number of copies allows you to measure what different structures are most effective (called Slit Testing) and increase your chances to reach more customers. Google will choose what ads to show to what people, based upon their specific search and Google’s data.

*Quick Tip*

Put the price of your products in the title of your ads, it should help to improve CTR. Just make sure this is your sale price and don’t forget to change it once the sales are over!

With these five quick tips, you’re ads are ready for the busy January period.

If you need any more tips, we’re on hand to help out, just give us an email at